CONSULTANCY BRANDING + MARKETING
Creating a gourmet brand across cultures.
Michael Dubray and Marta Lopez created fraMMes to assist companies in developing their food and beverage brands in Asian markets. They came to us with a name and a concept for their brand. The rest was up to us.
The logo represents Michael, Marta, their home countries and their business. Combining the French cock and the Spanish bull in an origami style silhouette, the A and the E are joined together by a lucky red line, showing their connection between Asia and Europe.
Talking to luxury brands in Europe, we wanted to add a touch of Asian style while representing the business side of the gourmet industry. Through the wording, colour palette, patterns and imagery, we developed a unique brand style for fraMMes which positions them head and shoulders above their competition. Having created their website and initial marketing materials, we will continue to work with fraMMes as their business grows.