Want to see the East West process? 

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When Alex Clark of Monk and Matador asked us to take control of the visual identity for his startup, he gave a clear vision of what he wanted - a strong, trustworthy identity appealing to health brands across the globe.

Some of Alex’s ideas were working against each other, which could have ended up distracting potential clients from his message. We stripped these elements back to their core, creating an animated monogram which combines the company name with its mission - the envelope - an icon of communication and reaching out to people.

In an effort to make everything as straightforward as possible for the client, Monk and Matadors website is clean cut and concise, with an explainer video, a pdf guide and no hidden elements. Honest and informative, like the business. We can’t wait to see Monk and Matador, and its clients, grow.