EVENT BRANDING
European Christmas Market
Bringing a festive taste of Europe to the streets of Taiwan.
Every year the Association des Français de Taiwan (AFT) co-organise an outdoor Christmas market, dedicated to European culture, gastronomy and crafts. In 2021 AFT asked me to rebrand the event, with a plan to continue using for future years to come. The event is family friendly, with all proceeds going to charity. We aimed to bring a little European style to Taiwan and a warm reminder of home to all the European expats.
AFT needed a total redesign of all their materials from the previous year in both English and Traditional Chinese. This included marketing materials, brochures and invites for government officials, large scale banners and signage for the event itself, taking place in the busiest shopping avenue of Taipei. The event has grown more successful year on year, allowing AFT to invite more businesses to sell their goods and more performers to share the stage. Since 2021 they have expanded the event to bring Christmas to more cities in Taiwan.
CLIENT
Association des Français de Taiwan
ROLE
Brand Identity
Environmental
Print / OOH
Signage
YEAR
2021-2023
