EVENT BRANDING + MARKETING
The Walk of Art Kiki Ball
Fine art meets LGBTQ+ dramatics at the kiki ball of the year.
Ballroom is still a very underground subculture of the queer scene in Taiwan. Historically, balls were a place for queer black and brown youths to come together and ‘walk’ (compete) in various categories that comment on pop culture and mainstream society, from which they were mostly excluded. As the scene has spread far beyond Harlem since the 70s, ballroom is finding new communities in cities like Taipei.
As the only international kiki house, House of Vase wanted to bring more people from the community in Taiwan (no matter their background) to walk the 14 categories, or come and support at the biggest Kiki Ball in Taipei to date. The chosen theme was simply ‘art’, leaving room to play with the category concepts and naming. Naturally it had to be called: The Walk of Art Kiki Ball. The branding for the event combined traditional masterpieces with modern day ball culture to create an elegant clash of art forms. The Walk of Art Kiki Ball made triple the previous year's profit, allowing House of Vase to put that money back into the community, throwing bigger balls, and eventually inviting legends and icons from the US to come to Asia. Ballroom really is one of the most creative and vibrant spaces. It combines performance, beauty and fashion, with a massive dose of drama, culminating in the most exciting community to be a part of. If you can, go and support the ballroom scene in your city!
CLIENT
ROLE
Brand Identity
Creative Concepts
Event Branding
Marketing
Naming
Social Media Assets
YEAR
2022
FEATURED ON
