We worked alongside social workers, psychologists, teachers and nurses to develop the characters and a series of safe activities to go alongside them. 30 young people of all ages filled in comment forms from our original character sketches helping us develop the final set. The main aim of the site is to instil in young people that emotions are natural and not to fight against them. We created a series of word associations to help identify more clearly what emotion they are feeling. People of ages struggle to articulate their emotional state as specifically sad, angry or jealous etc they may feel more “annoyed” or “minging” – the word association helps link a path from those terms to an emotional state.