Princess St. Hotel

Branding an iconic building for a boutique hotel.

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When Aspen Hotels took over the old Arora in Manchester city centre their intention was to create Manchester’s go-to boutique hotel. As part of TileCreative, I worked with them to name and brand the Princess St. Hotel, Manchester’s most creative hotel in a striking Grade II listed Victorian property.

The name lent itself nicely to creative copy using ‘P.S.’ to add some personality to the brand. The simplicity of the logotype made room for more playful hand drawn elements to contrast with the clean graphic style.

CLIENT  

Princess St. Hotel

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ROLE 

Brand Identity

Copywriting

Environmental

Print / OOH

Signage

Wayfinding

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YEAR 

2017