Princess St. Hotel
Branding an iconic building for a boutique hotel.
When Aspen Hotels took over the old Arora in Manchester city centre their intention was to create Manchester’s go-to boutique hotel. As part of TileCreative, I worked with them to name and brand the Princess St. Hotel, Manchester’s most creative hotel in a striking Grade II listed Victorian property.
The name lent itself nicely to creative copy using ‘P.S.’ to add some personality to the brand. The simplicity of the logotype made room for more playful hand drawn elements to contrast with the clean graphic style.
Print / OOH